t
40 total points possible
DUE BY TUESDAY, MARCH 4, 2014 at
11:59pm VIA TURN-I
T-IN
Summary:
Find an advertisement (print, video,
or digital) or
a movie speech from
www.americanrhetoric.com. Analyze it
using the firs
t five chapters. Pay attention to
the use of
language, argument, and visuals.
When applying a co
ncept, define it and indicate what
the
concept enables you to say about the
text. The pape
r should present and support a clear
thesis.
You may need to write a longer draft
and edit down
to 3 pages.
The assignment may be re-
written for a better grade in
preparation for the s
emester paper.
Paper Length and Format:
3 to 4 pages, double-spaced with 1”
margins on all
sides and a standard 12-point font
(Times
New Roman, Arial, Calibri, Cambria,
Helvetica, Geor
gia, Tahoma, or other standard
system
default). Paper length refers to the
length of the
substantive body of text, and does
NOT
include the works cited or cover
pages. Do NOT writ
e more than 4 pages – I will not
read (or
grade) anything past 4 pages.
The paper should be in APA style
with a running hea
der on each page, a title page, the
paper
body, and a works cited page at the
end. You do NOT
need an abstract for this
assignment. Use
footnotes for citations.
Also, be sure to formulate and
clearly state a thes
is for your paper.
Topic:
Choose either
(A)
an advertisement [any kind – print,
video, or digi
tal] or
(B)
a movie speech
from americanrhetoric.com [go to the
following URL
in your web browser:
http://americanrhetoric.com/moviespeeches.htm
and you may access links to the
movie
speeches from there] to use as the
subject for your
analysis.
You must provide a link to your
subject advertisement or speech on
your works cited
page to receive credit for this
assignment!
Analyze your subject advertisement
or speech using
the concepts covered in chapters 1
through
5 of the Rhetoric textbook. When
applying concepts,
be sure to define the concept
clearly (in
your own words) and explain in
detail what the conc
ept enables you to say about your
subject.
Pay particular attention to the use
of language, ar
gument, and visual elements in the
advertisement or movie speech that
you have chosen.
Be sure to address and analyze each
of
those [where relevant] in your paper.
Grading:
10 points for proper spelling,
grammar, and format
ting. 30 points for the substantive
content of the paper.
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