Write a white paper on a
company of your choice and discuss the market segmentation within that industry
along with the target market for the company and the selection process for that
target market.
Required Elements:
- No more than 2100 words
- Include demographic,
psychographic, geographic, and behavioral characteristics for the selected
company.
- A positioning statement for the
company with careful consideration of their brand and strategy
- Paper is consistent with APA
guidelines.
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