Monday, 3 March 2014

E-commerce at Yunnan Lucky Air, Berenguer, Shijun, Liang, Jing, & Wang

Please download the following case:

E-commerce at Yunnan Lucky Air, Berenguer, Shijun, Liang, Jing, & Wang. Available free online at



Answer the following questions:


1. What are Yunnan Lucky Air’s best options?

2. What factors should its executive team consider?

3. What lessons should they draw from Lucky Air’s experience and that of low-cost airlines elsewhere?
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