Internal
and External Influences on Distribution
As you have learned, one of the
steps in distribution planning is to assess the internal and external
environmental influences affecting your product's distribution.
Using the product you selected
for analysis in Module 2(facebook),
identify and discuss the internal and external environmental factors that may
influence your distribution strategy.
In addition, prioritize the
influences identified in the order in which you feel has the highest level of
influence over the distribution of the selected product.
Be sure to justify your selection
and prioritization by providing information to support your claims.
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