( Product cannibalism: Iphone)</o:p>
Introduction: the purpose of this assignment is to test a student’s expertise in developing an introduction, writing a review of related literature and choosing/ developing an appropriate research methodology for his/her proposal </o:p>
Chapter 3: Methodology
3.1 Research design
3.2 Population and Respondents
3.3 Sampling Design
3.4 Measurement and Instrumentation
3.5 Research Procedure
3.6 Data analysis Click here for more on this paper.......
3.1 Research design
3.2 Population and Respondents
3.3 Sampling Design
3.4 Measurement and Instrumentation
3.5 Research Procedure
3.6 Data analysis Click here for more on this paper.......
TASK: 1400 words, A4 sized paper, Times New Roman font of size 12 with 1.5 lines spacing</o:p>
ASSESSMENT: 1. A logically and systematically composed introduction and review of related literature with clear headings and subheadings 30%
2. Effective use of standard formal written English 20%
3. Due APA reference is given to other authors, sources or materials 20%
4. Succinct, concrete and clear synthesis of mentioned studies 20%</o:p>
2. Effective use of standard formal written English 20%
3. Due APA reference is given to other authors, sources or materials 20%
4. Succinct, concrete and clear synthesis of mentioned studies 20%</o:p>
5. appropriateness of research design and methodology (20%)
REFERENCES: there must be at least 10 literature references made from reliable information sources such as textbooks, academic journals, websites of respectable organizations. You are to use APA referencing style</o:p>
REFERENCES: there must be at least 10 literature references made from reliable information sources such as textbooks, academic journals, websites of respectable organizations. You are to use APA referencing style</o:p>
</o:p>Click here for more on this paper.......
The mentioned study is based on the primary and secondary research tools. The primary research has been carried out by talking to the consumers, retailers and the experts in the field of consumer electronics. The secondary research is carried out by collecting the data and other material in the journal articles, news articles and reports. These sources have provided the credible and relevant information regarding the topic of study and at the same time provided the evidential support to the information gathered through primary sources. </o:p>Click here for more on this paper.......
The sampling design for the primary research was done on the basis of judgment and convenience sampling. The judgment sampling is decided on the basis of knowledge and intensity of use of the Apple products and other electronics by the individuals who may provide the required information for this study. </o:p>
3.5 Research Procedure</o:p>
The research procedure involves collection of information and data from the varied sources. The data is both qualitative in terms of opinions and judgments. The quantitative data is in terms of the percentages, proportions and other statistical measures to define the extent of cannibalization done by iPhone. This data is analyzed and the relevant results are mentioned in the above sections. </o:p>
3.6 Data Analysis</o:p>Click here for more on this paper.......
In spite of cannibalizing its own products by introducing new products almost every couple of years, apple is one company who has given a very positive definition to product cannibalization. The company has cannibalized its own products to ensure others do not take advantage of doing it if Apple takes longer than required to enjoy the success of the current products and does not introduce the better products. Apple stated insignificant sliding in demand for some of its merchandises because of the launch of iPhone which has impacted the company in many ways. It sold 12.7 million iPods, down from 15.4 million in the same quarter last year, and 4.1 million Macs, down from 5.2 million units in Q1 2013.Click here for more on this paper.......
Click here to have a similar A+ quality paper done for you by one of our writers within the set deadline at a discounted.. The company presented the new 13-inch MacBook Pro with retina presentation as well as iMac. As it has been anticipated a year ago, the company was meaningfully forced with iMacs. The company believes our Mac sales would have been greater lacking those restraints. iMacs were reduced by 700,000 units year over year. It was blamed the blunder on a feeble marketplace, a small quarter, and the cannibalization of iMac sales by iPad merchandises. In terms of product cannibalization, it is an enormous prospect for the company and it does not fear cannibalization. Apple believes that if they do then somebody else will surely cannibalize it. The top management of the company very well knows that iPhone has cannibalized some iPod trade and iPad has cannibalized some Macs, but most of the cannibalization has occurred after the launch of iPhone but Apple believes in the philosophy of churning out innovative products rather than leveraging successful products at the expense of delayed research and development. </o:p>
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Just add inside the old assignment chapter 3 itself - 1400 words thanks for helping </o:p>
Please don’t copy and paste </o:p>Click here for more on this paper.......
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