Article for the power point
Fetterman, M., & O'Donnell, J. (2006, September 1). Just
browsing at the mall? That's what you think; Retailers set lures that appeal to
all of a shopper's senses. USA TODAY, p. B.1. Retrieved from the ProQuest
"All Proquest Databases." Students may also find the article on
the Internet at Just browsing at the mall? That's what you think;
Retailers set lures that appeal to all of a shopper's senses. Fetterman, M., & O'Donnell, J.
(2006, September 1). Retrieved
from (http://www.usatoday.com/educate/college/business/articles/20060910.htm) The
authors describe the various marketing techniques used by retailers to encourage
consumers to make purchases. It supports the Retail Marketing Presentation this
week.
Retail Marketing Presentation
Read the required Fetterman and O'Donnell article. Assume
that you have been asked by the management company of a high-traffic shopping
mall to analyze the sensory and segmented marketing strategies being used by
its tenants. Prepare a PowerPoint presentation for the next executive
meeting, reporting on and analyzing both the sensory (visual, audio, aroma,
color, etc.) and segmented (male- vs. female-, teen- vs. adult- and high-end-
vs. low-cost-, etc. focused) strategies being used at the property. Use
either your own visuals taken on an actual tour of your local mall or those
taken from online sources with proper citations to demonstrate your findings on
at least seven retailers. Conclude your presentation with an assessment
of who the shopping center is most targeted towards, and why that may or may
not be a viable strategy in the market you feature. Support your
conclusions with research from at least three credible sources.
Your slide show should be twelve to
fifteen slides, all of which should abide by the 7x7 rule of content.
That is, no slide should have more than seven bullet points with seven words on
each line. Be sure you use a consistent and professional presentation
theme, and that each slide has a clear and meaningful title. Avoid using
too much animation or any audio clips that do not supplement your presentation
appropriately. The first slide should be a title slide formatted according
to APA format. References should be listed on your final slide, and all sources
should be cited in APA format.
No comments:
Post a Comment