Completion of a comprehensive Strategic Plan.

This course requires the completion of a comprehensive Strategic Plan.

You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company.

The Plan will have 7 sections. The 6 sections will reflect each of the 6 TCOs plus a bibliography. Each section will be 2 - 3 pages.

The sections are:

• Strategy (TCO F) 
• Core Competencies (TCO C)
• Industry Dynamics (TCO A)
• Technology Sourcing and Internal Innovation (TCO D)
• Product Development Strategy (TCO E)
• Strategy to protect innovations (TCO B)
• A bibliography listing your references for the project

Select a Company for the Project.

I recommend giving this a great deal of thought as each section of the project is logically linked to

the other sections. Some things to consider when choosing a company:

1. While you may use a fictitious company for the project, I recommend using an actual

company, since it will make the project easier to complete.

2. The company must be one that is driven by technology. The company can be in the IT

business, such as Microsoft or IBM, or it can be a non-IT business that is technology

driven, such as Boeing, GE or Pfizer (drugs).

3. Choosing a large, diverse company, such as General Electric, requires selecting a

specific division or business unit to meet the objectives and requirements of the project.

Recognize it may be difficult to research specific information at the business unit level in

the early parts of the project.

4. Make sure you understand the nature of the company’ technologies, products and

services, at least at a high level. Choosing a company engaged in genetic research for

example, will be difficult if you are not familiar with such research

Format: Double Space

Section 1 - TCO F:

Given an organizational and industry context, identify and suggest a deployment

strategy that will facilitate the success of a technologically driven organization.

Section 2 - TCO C:

Given an organizational and industry context, identify the core technological

competencies of the organization.

Section 3 - TCO A:

Given a company situation be able to describe the industry dynamics of

technological innovation.

Section 4 - TCO D:

Given an organizational context, develop a plan to increase the innovative

capabilities of the organization both through collaboration strategies and internal

innovation.

Section 5 - TCO E:

Given information about a company’s industry, and organization, formulate a

technological innovation strategy through its new product development strategy.

Section 6 - TCO B:

Given a company situation be able to determine whether and how to protect its

technological innovations.

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