NOTE: Please take this assignment seriously. Even if you do not agree with the positions this persons should adopt in order to win, you need to present them in a way that will enable Jane “Bitzi” Johnson Miller to win her election. Your job is to show me that you can develop a winning campaign for this candidate in this state.
Congratulations! You have just been hired to organize and manage the 2014 Gubernatorial Campaign for Jane “Bitzi” Johnson Miller. She is the granddaughter of former governor Joe “Big Daddy” Johnson (Governor in a fictional Texas from 1954-1958) and a conservative Republican. She was born and raised in west Texas in a ranch. Divorced, with two grown children, she started her own software company in Dallas in1993- she sold it to Dell in 2010 for $2.5 million. Based on what you know about the history, geography, economy and political culture of Texas, advise “Bitzi” Johnson Miller on how she should run her campaign. Based on the lectures, course readings and an analysis of the distribution of presidential and gubernatorial votes in 2010 (http://www.texastribune.org/texas-politics/2010-general-election/2010-texas-governors-race-maps/) develop a campaign plan that addresses the following questions (answer the questions in your paper, not just listing responses 1 through 5):
Where (in what regions of the state) is she likely to do well? Where will she have problems?
In which regions and political cultures are people most likely to vote? Will the issues she focuses on vary by region or part of the state?
Which ideological (conservative or liberal), ethnic (black, white or Hispanic) and economic (poor, wealthy or middle class) groups are likely to support her?
Identify at least three issues that will be important to your campaign.
If you hear a rumor that your opponent was involved in an incidence of domestic violence (a dispute with his wife), but no charges were filed. Would you make that a campaign issue? Why or why not?
Please find and read three articles on the election between Rick Perry and Bill White (Governor, 2010). Based on what you read in those three articles and your responses to the four questions above, evaluate “Bitzi’s” chances of becoming the next Governor of Texas?
Your Paper should include:
Title Page (title of paper, date, class and your name)
Picture of your candidate (download a picture of what you think “Bitzi” Johnson Miller would look like)
Body of the Paper: Introduction: Introductory paragraph describing the candidate.
Cultural and Regional Support: Her likely strength among the different historic political cultures (traditionalistic, moralistic and individualistic) and geographic regions of Texas.
Demographic Support: Section describing key groups (ideological, racial and economic) likely to vote for her and why.
Campaign Themes: Present three issues that will be the central focus of your campaign and explain why you selected those issues and not others.
Win or Lose? Evaluation of chances of winning based on the rest of the paper and at least three articles discussing the 2010 Texas Governor’s race.
Tips for Writing a Successful Application and Research Paper
Paper should be a minimum of 6 pages - including the title and picture page (minimum of 4 pages of text).
(Points will be deducted if there are less than 4 pages of text.)
Using the following subtitles (with the body of your paper) you will create a paper advising your client, “Bitzi” Johnson Miller about her run for the Governorship of Texas. (Points will be deducted if subtitles are not used.)
Introduction
Describe candidate - discuss family, experience, education, etc
Cultural and Regional Support
Her likely strength among the different historic political cultures: (traditionalistic, individualistic, and moralistic) and geographic regions of Texas
Demographic Support
Describing key groups (ideological, racial, gender and economic) likely to vote for her and why.
Campaign Themes
Present three issues that will be the central focus of your campaign and why youy selected those issues and not others.
Win or Lose
Evaluation of chances of winning based on the rest of the paper and at least three articles discussing the 2010 Texas Governor’s race.
Please find and read three articles on the election between Rick Perry and Bill White (Governor, 2010). These articles should be from news sources, (newspapers, news magazines, political reports). Points WILL BE deducted if three articles related to the race are not referenced in this section.
You will include what “Bitzi” Johnson Miller believes in and what she stands for based on the description you where given and based on what you have learned
You also need to answer the following questions using what you have read in the lecture notes and your textbook.
1. Where (in what regions of the state) is she likely to do well? Where will she have problems?
Discuss what regions Republican or Democratic candidates do well. Which party typically wins. (Cultural and Regional Support)
2. In what regions and political cultures are people most likely to vote? Will the issues she focuses on vary by region or part of the state? (Cultural and Regional Support) You are to discuss each historical political culture and explain why she will or will not do well in that culture.
3. Which ideological (conservative or liberal), ethnic (black, white, or Hispanic), gender (male or female) and economic (poor, wealthy or middle class) groups are likely to support her? (Demographic Support)
4. Identify at least three issues that will be important to your campaign and explain how those issues will help you target the groups you need to have vote for you. (Campaign Themes)
5. If you hear a rumor that your opponent was investigated regarding domestic abuse (a fight with his wife), but never charged, would you make that a campaign issue? Why or why not? (Campaign Themes – points will be deducted if “rumor” is not addressed.)
Please find and read three articles on the election between Rick Perry and Bill White (Governor, 2010). These articles should be from news sources (newspapers, news magazines, political reports)), not blogs or partisan/ ideological websites. Based on what you read in those three articles and your responses to the four questions above (1 – 4), evaluate “Bitzi's” chances of becoming the Governor of Texas.
(Win or Lose)
Under Win or Lose be sure that you reference the three articles on the election between Ricky Perry and Bill White. Points will be deducted if a minimum of three articles are not cited within this section.
REMEMBER – THIS IS A RESEARCH PAPER AND REFERENCES ARE TO BE CITED
NOTE: Please take this assignment seriously. Even if you do not agree with the positions this persons should adopt in order to win, you need to present them in a way that will enable Jane “Bitzi” Johnson Miller to win her election. Your job is to show me that you can develop a winning campaign for this candidate in this state.
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