Economic logic. How does the company make money?

do the report as following :

plz. see the attached report for the  previous case and follow its process..

·         Business model:  Economic logic.  How does the company make money?

·         Value Propositions:  What’s in it for the customer?   Why do customers purchase the product/service?  Why do they purchase from the company being analyzed versus competitor firms?

·         Strategy:  On what basis does the company compete, vis-a-vis their competitors? What is unique about the firm, compared to their competitors?  (Include all strategies in this section, not just distinctive competencies.)

·         Major Issues:  List 1-3 (in priority order) major issues, questions, or dilemmas.

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