Friday, 21 February 2014

Economic logic.

·         Business model:  Economic logic.  How does the company make money?
·         Value Propositions:  What’s in it for the customer?   Why do customers purchase the product/service?  Why do they purchase from the company being analyzed versus competitor firms?
·         Strategy:  On what basis does the company compete, vis-a-vis their competitors? What is unique about the firm, compared to their competitors?

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