GE Healthcare

Visit GE Healthcare (http://www3.gehealthcare.com/en). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research? Reading material sourcel: Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc.
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