New Product Launch Marketing Plan

I only need information done for the 2 bullets highlighted and bolded. The company is Pepsi and the product is a new energy drink (an energy drink that has less sugar and calories should help with weight loss. The caffeine and other ingredients in energy drinks can help raise a person's metabolism, so adding that with less sugar and a lower calorie intake should do the trick. The extra energy that people have along with a lower calorie intake should have no issue with this. Also, exercise may need to be added as well)

New Product Launch Marketing Plan, Part I

Create a product launch plan for 2 markets (domestic and international). 

Include the following components for both markets:

·     Introduction

·     Market needs

·     Market growth

·     A brief SWOT Analysis

·     

Potential competition

·     Product offering and product definition

·     Product identification

·     Justification for your choice of product

·     A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

·     Conclusion

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

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