Thursday, 20 February 2014

Product packaging

Product Packaging
Recall a time in which product packaging positively influenced your purchase decision and discuss the following:
  • The description of the packaging.

  • Your level of interest in the product prior to viewing the packaging.

  • Explain what components of the packaging attracted you to the product.

  • Your post-purchase evaluation in relation to product expectations influenced by the packaging. Did the product deliver what the packaging promised? Would you purchase this product again or recommend this product to a friend or family member? Why or why not?

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