Product Packaging
Recall a time in which product
packaging positively influenced your purchase decision and discuss the
following:
- The description of the packaging.
- Your level of interest in the product prior to viewing
the packaging.
- Explain what components of the packaging attracted you
to the product.
- Your post-purchase evaluation in relation to product
expectations influenced by the packaging. Did the product deliver what the
packaging promised? Would you purchase this product again or recommend
this product to a friend or family member? Why or why not?
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