Monday, 24 February 2014

Applications of Change Management Theories

Table of Contents
Introduction
Change Management Theories
Summary of Managing Organizational Change: A Philosophies of Change Approach
Two Examples of Different Philosophies
Summary of Keeping Change on Track
Applications of Change Management Theories
            What I Learned through the Assignment
            Learning Plan Based on the Gordon Learning Model
Work Cited
Appendixes



Introduction
This assignment contains two parts: change management theories and applications of change management theories. In change management theories section,it summarizes two required articles and describes two examples of different philosophies which one of the two articles explained. In applications of change management theories section, it outlines what I gained through this assignment and my learning plan based on the Gordon Learning Model.
Change Management Theories
Summary of Managing Organizational Change: A Philosophies of Change Approach
This article discusses many business cases in traditional change process, explores ten different philosophies of organizations with supports and paradoxes and concludes that multipleand flexible philosophies is needed that mix consideration of the complexities and dynamics of organizations.
In the traditional change agenda, authors discuss three cases. Initially, people believe that “unfreezing, moving, and refreezing” mentioned by Graetz and Smith (2010)illustrates the simple process of change (P. 136). Second case emphasis on leader’s magic which refers to the control and ability towards any kind of changes. The third case points out the power of teamwork which draws a more humanistic picture on it. The traditional change represents change as a simple process that contains clear beginning, middle and end and ignores both levels of the organizational and the human factors(Graetz& Smith, p. 150).
In the Biological Philosophy of change, authors mention two different ways. The first one comes with natural selection which means industries adapt to their surroundings otherwise it will be eliminated by environmental context (Graetz& Smith, 2010, p. 140). This perspective views within industries but individual organizations. The second one is life cycle theory which notes as the developmental cycle of an organization. The change assumed down the road, from beginning to finish.
TheRational Philosophy of change is also called teleological theories or planned change due to its goal-directed. In this philosophy, the external factors of change are ignored. Senior manager and leaders thinkbelieve kind of change is necessary and well-prepared since they anticipate result will be satisfied. While if unsuccessful change happened, they will blame it on its unpredictable. For leaders, this is the most common philosophy of change in decision-making (Graetz& Smith, 2010, p. 141).
TheInstitutional Philosophy of change is driven by external environment such as social, economic and legal pressures.Therefore, organizations have to make some changes to adapt it. This kind of change is not as simple as rational philosophy which senior manager can plan and foreseechanges. That is also explains why there are many similarities exit in one industry. Meanwhile, this philosophy of change rends to slow and hard to control (Graetz& Smith, 2010, p. 142).
In the Resource Philosophy of change, apparently resource is the primary consideration. Organizations are willing to acquire as much as resource in order to get their position among competition. This kind of change is more focus on the capabilities of organization instead of fit into the environment. The more sources of availability the organizations have, the larger possibility the organizations will survive. The change could be small or large also fast or slow depends on how much resources they organizations seek for (Graetz& Smith, 2010, p. 143).
The Contingency Philosophy of change refers to unpredictable event happened cause inevitable change. The variable contingencies require managers make plans for the most relevant and reasonable action to ensure the stability of organizations. Moreover, the nature of contingency philosophy is flexible; therefore, the change of this could be small or large, slow or fast (Graetz& Smith, 2010, p. 143).
In the Psychological Philosophy of changeGraetz and Smith (2010) mentions that personal and individual experience is the most important source of this philosophy (p. 144). There two methods of this psychological philosophy. First method is organizational development whichrefers to an approach of collecting data about problems and taking an appropriate action. Second approach is change transitions which transitions rely on personal feelings, emotions and learning to accept changes.Moreover, This change is a process of personal psychological adjustment that is slow and on a small scale(Graetz& Smith, 2010, p. 144).
The Political Philosophy of change occurs when ideas and beliefs are different. Conflicts seem to be the important reason of this change, and it often involve in persuasion, power and social movements. This philosophy focuses on gain power through political activity not simply personal leading. Therefore, the resulting in a change can be internal or external influence. The change is sometimes unpredictable and time consuming (Graetz& Smith, 2010, p. 145).
In the Cultural Philosophy of change, Graetz and Smith (2010) state that human environment is the underlying reason of the change. Different value and beliefs make people sharing with each other. Compared with psychological philosophy, cultural philosophy pays much attention on collective experiences of change. Obviously, the process of change is often take a long time, in a small scale and within slow pace (Graetz& Smith, p. 146).
The Systems Philosophy of change means changing one piece will influence on the entire organization as a whole. Similar with a machine, where it has different parts and each part has its own function. When system philosophy of change happened, other relative parts within the organization will automatically influence by this change. Thus, the change here ignores external factor. It has a large scale of influence (Graetz& Smith, 2010, p. 146).
In the Postmodern Philosophy of change, Graetz and Smith (2010) believe that the discourse analysis is crucial factor which increase the importance of words, symbols and signs. This theory of change does not emphasize on one single way of how change goes on but different approaches to take. The postmodern philosophy of change is ambiguity at some point. Whether postmodern philosophy of change is right or not, it still need more practice to proof (Graetz& Smith, p. 147).
At the last part of article, Graetz and Smith (2010) explore the duality of mentioned philosophies, provide competing and complementary thought of change, and conclude that as a manager apply multiple philosophical perspectives to confront the continuity and change.
Two Examples of Different Philosophies
The two examples belong to cultural philosophy and psychological philosophy of change respectively. McDonald example explains how changes conduct driven by human environment. My personal experience illustrates how psychological philosophy of change works for me.
McDonald’s Corporation has the world’s largest chain of fast food in 118 countries.(Cite: Rosenberg) In order to fit into international market, McDonald’s makes different business strategies in different. Product localization is one of the strategies. Due to people’s differentiation on values and beliefs, McDonald is using diverse menu in different countries to satisfy people’s preferences. For example, in Belgium and France, CroqueMcDofilled with ham and two slices of Emmentaler chees serves in McDonald’s. Sweet taro pie is specialized in Chinese market because Chinese like food made by tuber plant. They think it is quite healthy. As well as in Canada, people order Poutine instead of Fries.(Cite: Golden Arches Abroad: International McDonald's Menu Offerings) In different culture, McDonald makes different changes to adapt to the local market. Above is an example of cultural philosophy of change.
Another example is my personal experience of change applying to psychological philosophy. For almost every Chinese student aboard, the most period they feel lonely is when Chinese New Year is coming. In this Chinese traditional festival, families are all together making dumplings and firework to celebrate it. However, this is the third year that I could not go back home to be with my family. In the first year I came to Canada, I was so upset on Chinese New Yearand afraid to make a phone call to my family. I realized midterms came soon and needed to adjust my status. I chose change transitions approach helping me against the negative emotions. It really took few days to get through. Then, I gradually accepted this fact that I could not go back home for at least next two years and changed my attitude towards it.
Summary of Keeping Change on Track
            In the article Keeping Change on Trackwritten by Richard Bevan (2011), he states some pitfalls to change management, seven core factors that support successful change as well as assessment questions for each core fact. Leaders are frequently deal with change on a day-to-day basis, no matter it is successful or unsuccessful.
The successful changing case within the article titled Anticipate the Issues and Plan the Response provides an idea on how to deal with change. A medical-equipment company plans to merge into a single new organization which combines many stores in the US and Mexico. This change brings many questions: how would people retain their job; what reason drive to this change; what influence on the production cycle, product line and development teams. The implemental plan start with hiring key executive for outlines the reasons, purpose and steps of change. The wise step that organization takes is creating communication programs and conducting a research for the employees in order to respond any questions, concerns and actions (Bevan, 2011, p. 5).
 Bevan (2011)points out some pitfalls in the process of change include: “ ineffective or missing business case, cost not recognized, systems not aligned, limited and one-directional communication, line management support not built, lack of insight into stakeholder issues, minimal involvement and success assumed.” Manager should pay attain of these pitfalls and avoid change get off track (p. 6).
Bevan (2011) also gives an elaborated explanation on seven factors to ensure a successful change. The following list include seven core factors (p. 7):
·         Clarity: be clear on the direction of why and how the organization change
·         Engagement: keep people involvement on their ideas and inputs
·         Resources:provide resource that change need
·         Alignment: ensure the inner systems and processes are aligned with change
·         Leadership: make sure leader at each level are helpful to the change
·         Communication: conduct a timely, two way flow of communication
·         Tracking: set clear goals and make adjustment if needed
To ensure all points are achieved, some assessment questions should be considered such as are the purpose, direction, and approach defined and documented clearly? Are needed resources in place and available? And do leaders and managers follow up on issues? In the article, Bevan mentions some actions could support above seven factors such us create a brief elevator pitch for managers, maintain and manage the summary and provide online access to the current version (Bevan, 2011, p. 8).

In the conclusion, Bevan (2011) notes that every change needs to be well-prepared before it happens. The leadership style, work climate, and environment are important for preparing a change.

Applications of Change Management Theories
What I Learned through the Assignment
            To be honest, the first thing I gain from this assignment is many new English words. As an international student, reading Managing Organizational Change: A Philosophies of Change Approach is not an easy task. I spend much time on reading and understanding the context of the article. The ten different philosophies of change make me analyze which example belongs to any of those philosophies whether it is my own experience or an example of a company. I learn how long these ten philosophies of change will take and what factors drive to these changes. Some are inevitable and some are limited by resource. Afterwards, I realize some of thesephilosophies are useful for my personal life such as psychological philosophy and my future career such as rational philosophy. Actually, to balance continuity and change could not only focus on one perspective but also multiple choices.
In the article Keeping Change on Track, I learned that if I want to be a good leader, what I should have is the ability to deal with any change in the workplace. The seven core success factors of change management mentioned by Bevan (2011) sum it all up: clarity, engagement, resources, alignment, leadership, communication, and tracking. Furthermore, set clear strategies, communicate with teams, and create detailed implemental plan are my consideration in the future practice.

Learning Plan Based on the Gordon Learning Model
Based on the Gordon Learning Model of The Conscious Competence Ladder, I am currently in the level two stage of conscious incompetence. I am aware that my abilities are limited and there are a lot of change management skills that I need to learn. Regarding to apply change management, I need to put my learning of change management into practice. That will help me move to the third level - conscious competence. Finally, I move onto the fourth level - unconscious competence. It requires me apply my theories into practice without conscious. That will become my daily habit.

Work Cited
GRAETZ, F., & SMITH, A. T. (2010). Managing Organizational Change: A Philosophies of Change Approach. Journal Of Change Management, 10(2), 135-154.doi:10.1080/14697011003795602

Bevan, R. (2011). Keeping Change on Track.Journal For Quality & Participation, 34(1), 4-9.

Golden Arches Abroad: International McDonald's Menu Offerings http://www.delish.com/food-fun/china-mcdonalds-international-menu-options#slide-6
Number of McDonald's Restaurants Worldwide, by Matt Rosenberg http://geography.about.com/od/lists/qt/mcdonalds.htm








Appendixes
Appendix A- CroqueMcDo in Belgium and France (McDonald’s)

Macintosh HD:Users:apple:Downloads:3-belgium-france-mcdonalds-croque-mcdo-ys0912-mdn.jpg

Appendix B- Sweet taro pie in China (McDonald’s)
Macintosh HD:Users:apple:Downloads:6-china-mcdonalds-pie-sweet-taro-ys0912-mdn.jpg






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