Our mission is to provide products to cater to our customer’s needs at a reasonable price. We would use Product Differentiation to compete in the size, high end and performance sensors, while using cost leadership for traditional and low-end sensor.

Positions:

1.      CEO

2.      COO

3.      General Manager

4.      Human Resource Manager

General Background - Introduction

1.      Mission:

a.      Our mission is to provide products to cater to our customer’s needs at a reasonable price. We would use Product Differentiation to compete in the size, high end and performance sensors, while using cost leadership for traditional and low-end sensor.

2.      Success Measures:

a.      Cumulative Profits: 26%

b.      Average Market Share: 6%

c.       Average Asset Turnover: 6%

d.     ROE: 35%

e.      Ending Stock Price: 21%

f.        Ending Market Cap: 6%

3.      Corporate Strategy

a.      Marketing

b.      Finance

c.       R&D

d.     Production

e.      Human Resource

f.        TQM

Research and Development

Production

-          As has been aforementioned, Low-end focus spectrum of the product are making lost, hence liquidation of assets.

-          It proves to be difficult to automate on Low-end due to high costs, hence shift in focus to traditional.

Marketing

-          Low-end focus, however due to making loss, we decided to divest (INCLUDE COURIER ROUND 3 & 4)

-          Discuss positioning in the perceptual map

-          Discuss Sales, Promo, Forecast, and prices

Finance

-          To cover marketing and production (capital such as automation)

-          To cover TQM costs

Human Resource

-          We are adopting inflationary adjusted wage rate, average inflation rate of Australia is less than 3% per year, the wage rate at 2014 was $ 16.40, thus even after adjustments maximum amount clocks at $ 19.20 per hour, with margin benefit of $22.85 (2018 wage rate) minus $19.20 = $3.65 worth of benefit each hour.

Total Quality and Management

-          Last few rounds focuses on RnD cycle time and reduction in labour and material costs

Year 2019 corporate Summary

-          Changes in strategy

-          Adaptability towards customer oriented approach

o   Put highlight upon Customer December surveys

o   Adjusting RnD towards customer’s needs, wants, and buying criteria

-          Through the strategy we can conclude that it bolster us and thus we are the 2^nd biggest company according to cumulative profits in 2019.

Future Plans

-          R&D already accord to future plans (Courier included for positioning, awareness, and accessibility to exemplify higher concurrent potential)

-          Full Production automation after optimized product

-          Increasing market capacity parallel towards market growth.

Click Here To Get More on This Topic......